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How to Choose a Digital Marketing Agency

by Kyla Jacobs, Founder and CEO | Mar 14, 2025 | Digital Marketing Basics & Strategy

Choosing the right marketing agency can be a game-changer for your small business. It can propel your brand to new heights, reaching a wider audience and driving sales. But how do you choose the right one? This guide will help you navigate the process of selecting a...

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Trusted by Businesses Like Yours

“Innovate Digital transformed our business. Within weeks, our new website drove a 30% increase in client bookings. ”

Olivia, Beauty Studio Owner

“We saw a 25% increase in inquiries within a few months.”

Sarah, Legal Services Provider

“Innovate Digital’s MomentumPlus solution and PPC ads brought in a steady stream of qualified leads, boosting inquiries by 40%. ”
–
Marco, Home Solutions CEO

“The PeakPerformance solution delivered exceptional results. We saw a 35% jump in engagement and leads within weeks.”

James, Marketing Director at Landscaping Firm

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Step 1 of 4 - Essential Business Information

25%

Essential Business Information

Name

Enter your full name.

First Last

Business Name

Enter your business name.

Business Email Address

Your best email address

Business Phone Number

Website Address (optional)

If applicable, enter your website URL.

We respect your privacy. Your information will only be used to provide personalized marketing recommendations.

Step 2: Business Profile

Tell us more about your business.

Business Size:

Industry Type:

Business Stage:

Why We Ask: This helps us tailor recommendations that fit your business perfectly.

Step 3: Marketing Objectives and Challenges

What are your primary marketing goals and challenges?

Goals (Multiple Choice):

Increase Brand Awareness

Boost Online Sales

Enhance Customer Engagement

Improve Local SEO

Expand into New Markets

Challenges (Multiple Choice):

Limited Website Traffic

Low Sales or Leads

Lack of Brand Awareness

High Customer Acquisition Costs

Weak Social Media Engagement

Other

Step 4: Monthly Marketing Budget

What is your monthly marketing budget?

Step 5: Preferred Engagement Level

How would you prefer to manage your digital marketing?

How Frequently Would You Like to Receive Updates and Support?

Monthly Check-ins

Monthly Reports

Quarterly Reviews

Step 6: Current Digital Marketing Tools

Which digital marketing tools are you currently using? (Check all that apply)

HubSpot

Google Analytics

Facebook Ads

Google Ads

Mailchimp

Hootsuite

None

Other

If you chose "other," please specify:

Step 7: AI Chatbot Trial Option

Free Chatbot Trial

Yes, I want to boost my customer engagement with a Free 30-Day AI Chatbot Trial.

Step 8: Results and Recommendations

Based on your answers, we recommend the following tailored package and add-ons to meet your business goals:

SmartStart:

For businesses with a budget under $1,500 and a more DIY approach. Ideal for those focusing on foundational digital marketing strategies.

Add-On Suggestion:

InnovatePro – Manage your marketing efficiently with our InnovatePro Application.

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Add-On Suggestion:

AI Chatbot

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MomentumPlus or PeakPerformance Option

You’ve selected multiple add-ons, which fit well with our MomentumPlus solution. For more comprehensive support, consider upgrading to our PeakPerformance solution to unlock premium services like 1-on-1 consultations and advanced strategy.

Switch to MomentumPlus

Switch to PeakPerformance

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MomentumPlus or PeakPerformance Option

Switch to MomentumPlus

Switch to PeakPerformance

This field is hidden when viewing the form

MomentumPlus or PeakPerformance Option

Switch to MomentumPlus

Switch to PeakPerformance

MomentumPlus:

For businesses with a budget between $1,500-$3,000 and looking for a balanced hybrid approach with some expert support.

MomentumPlus:

For businesses with a budget between $1,500-$3,000 and looking for a balanced hybrid approach with some expert support.

Add-On Suggestion:

Enhanced SEO Services – Boost your search engine rankings.

Add-On Suggestion:

Social Media Management – Improve audience engagement.

PeakPerformance:

For businesses with a budget over $3,000 that prefer a fully managed, comprehensive approach.

PeakPerformance:

For businesses with a budget over $3,000 that prefer a fully managed, comprehensive approach.

Add-On Suggestion:

Enhanced SEO Services – Boost your search engine rankings.

Add-On Suggestion:

1-on-1 Consultation – Develop a personalized strategy for your business growth.

Add-On Suggestion:

Website Build – Create a high-converting website.

Add-On Suggestion:

Website Optimization – Ensure your site performs well on all devices.

Ready to grow your business? Submit your details to receive your custom marketing plan.

Your privacy is important to us. Your information will only be used for creating your custom recommendations.

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How to Choose a Digital Marketing Agency

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